01 · Project Overview
A focused CRO and performance project for Sammmm's LOVE Lip Tint Oil PDP
This proposal covers a full audit, revamp, and continuous optimisation of the LOVE PDP on sammmm.com, backed by a full-stack website growth team.
1
Flagship PDP · sammmm.com
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Scopes: PDP CRO + Performance
1
Full-stack team - Strategy + CRO + Tech
CRO x Performance optimisation to improve conversions
The approach
We revamp the LOVE PDP from a CRO and technical performance standpoint, across whichever scopes are taken, rebuilding it into a page built to convert rather than one that simply loads. Once that foundation is live, we run a continuous pipeline of data-backed experiments on the same page, so the conversion rate keeps climbing well after the revamp ships.
Proposal validity
This proposal and pricing are valid through 10th August 2026, post which they are subject to change.
02 · Scope & Execution
Two scopes. One full-stack team.
Everything is delivered with success metrics and a baseline agreed with Sammmm before kickoff, then measured against them.
Scope 1
PDP CRO
LOVE PDP · sammmm.com
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CRO Audit - a heuristic and funnel walkthrough of the LOVE PDP, surfacing concrete, fixable issues rather than hypothetical ones.
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Roadmap - every finding ranked by expected impact and effort, then sequenced into a delivery plan: what ships in the revamp, and what queues up as post-launch experiments.
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Revamp - the prioritised fixes are designed and built on a duplicate theme, then tested and pushed live on sign-off.
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Continuous optimisation - post-revamp, we keep implementing experiments as per the roadmap and live data, with the queue re-ordered as real user behaviour on the page shows us what to prioritise next, for as long as the retainer runs. Up to 2 experiments a month, depending on complexity.
Scope 2
PDP Performance Optimisation
LOVE PDP · sammmm.com
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Full technical audit - images, CSS, JS, fonts, and third-party apps/scripts on the PDP template, returning a ranked list of what is costing the most load time.
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Root-cause diagnosis - the specific causes behind the PDP's Largest Contentful Paint and Total Blocking Time on both mobile and desktop, rather than surface-level symptoms.
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Core Web Vitals optimisation - LCP, INP, CLS, and TBT fixes built and tested on a duplicate theme, then pushed live on sign-off, so the live store is never touched mid-build.
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Manual QA - across mobile and desktop, validated against the original scores before anything goes live.
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Continuous speed optimisation - available on the recurring option: 1 audit and resolve pass in the first quarter, 2 per quarter thereafter, with regressions fixed as they surface and every app and plugin checked for performance cost, existing and new.
Timeline
Scope 1 · PDP CRO - audit & revamp
6 WEEKS FROM KICKOFF
Audit, roadmap, revamp build, QA, go-live.
Scope 2 · PDP Performance Optimisation - one-time
2 WEEKS FROM KICKOFF
Technical audit, root-cause fixes, QA, go-live. Fee covers the first quarter.
Scope 1 · PDP CRO - ongoing experimentation
FROM GO-LIVE, MONTHLY
Up to 2 experiments a month, plus monthly review and roadmap refresh.
Scope 2 · PDP Performance Optimisation - ongoing upkeep
FROM QUARTER 2, QUARTERLY
2 audits and resolve passes per quarter, regressions fixed as they surface.
Kickoff begins once the advance clears and access is shared. Where both scopes are taken they run in parallel, so both are live within 6 weeks.
Review & feedback rounds
Each scope's revamp includes 2 review cycles. Each cycle is one consolidated set of feedback from Sammmm and one round of revisions from Troopod, so that loop runs twice. After written sign-off, further changes to that work are quoted as a change request, even if within the original scope. Additional cycles are quoted separately. Post-launch experiments get one review round each. Feedback within 3 working days, or the timeline shifts accordingly.
Out of scope for this proposal
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Full website redesign - new templates, new page layouts, or a visual rebrand are not part of this engagement; this is a performance optimisation and CRO programme for one PDP only.
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New feature development or platform migration - any new functionality or move off Shopify is excluded unless separately scoped.
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Content & creative production - copywriting, photography, and video beyond minor microcopy tweaks needed for CRO fixes are excluded unless separately scoped.
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Paid media / ad spend - traffic acquisition and campaign management are not part of this engagement.
Anything beyond this scope
This engagement covers one PDP only, the LOVE Lip Tint Oil page. Any other page, template, feature, or workstream not explicitly listed above is treated as out of scope and will be quoted and charged separately before work begins.
03 · Deliverables
What Sammmm walks away with
Concrete deliverables for each scope taken.
Scope 1 · PDP CRO
PDP audit report
The full findings behind every fix, documented for reference.
Fixed, tested LOVE PDP
Every prioritised fix from the audit designed, built, and live on the PDP.
Before/after conversion read
A/B test results comparing the fixed PDP against the current live version.
Continuous optimisation
Continued test cycles on the same PDP, up to 2 experiments a month.
Scope 2 · PDP Performance Optimisation
Optimised live theme
Core Web Vitals fixes live on the LOVE PDP, mobile and desktop.
Before/after PageSpeed report
Documented before and after scores for the LOVE PDP, shared for review.
Third-party script & app report
Every app and script ranked by its performance cost on the PDP.
Continuous speed optimisation
Scheduled re-audits and regression fixes. Requires the recurring option.
04 · Commercials
Transparent pricing, per scope
Priced per scope, with standalone and bundled paths available. Each scope can be commissioned on its own or together.
The two scopes
One-time · PDP Performance Optimisation
Core Web Vitals and speed audit with root-cause fixes on the LOVE PDP, mobile and desktop. Covers the first quarter, 1 audit pass.
₹75,000
What's included
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Full technical audit across images, CSS, JS, fonts, and third-party scripts.
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Core Web Vitals optimisation (LCP, CLS, INP) across mobile and desktop.
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Before/after PageSpeed report shared for review.
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Manual QA across mobile and desktop post-optimisation.
Recurring · PDP CRO
Scope 1, delivered as an ongoing retainer: audit, roadmap, revamp, then continuous experimentation on the LOVE PDP on a monthly cadence.
₹1,00,000 /mo
What's included
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One-time revamp based on CRO audit.
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Monthly performance review and roadmap refresh based on test results.
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End-to-end experimentation: idea, design, development, QA, launch, analysis.
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A/B testing across the funnel - up to 2 per month, depending on complexity.
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Bi-weekly performance reports.
Additional tech hours, if needed beyond either scope, are billed separately at ₹1,500/hr.
Add-on
Recurring · PDP Performance Optimisation
Keeps the optimised PDP from drifting back, picking up from the second quarter onwards with a higher audit cadence.
₹1,00,000 /quarter
What's included
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2 audits and resolve passes each quarter, up from 1 in the first quarter.
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Regressions fixed as they surface.
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Every app and plugin re-checked each audit, existing and new.
Bundled option
6-month bundle
PDP CRO + PDP Performance Optimisation, one-time and recurring, bundled over 6 months.
Saves 15%
₹1,10,000 /month
12-month bundle
PDP CRO + PDP Performance Optimisation, one-time and recurring, bundled over 12 months.
Saves 30% · best value
₹90,000 /month
Payment terms
| Item | Trigger |
|---|---|
| PDP Performance Optimisation (Scope 2) one-time | Full advance on proposal sign-off |
| PDP Performance Optimisation (Scope 2) recurring | Quarterly, in advance |
| PDP CRO (Scope 1) recurring | Quarterly, in advance |
| Bundled option (12-month or 6-month) replaces all above | Quarterly, in advance |
If Sammmm selects a bundle, only the bundle row applies. The standalone rows above are for the non-bundled path, and each scope is invoiced independently. Committed bundle terms, notice periods, and all other conditions are governed by the signed services agreement.
Not included in the figures above
Shopify platform fees, theme/app costs, and any third-party tool subscriptions are borne directly by Sammmm. Additionally:
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Domain and DNS costs.
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Payment gateway transaction fees.
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GST/taxes applicable on Troopod's invoices.
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Media/ad spend required to drive traffic for CRO experiments.
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Any paid third-party research or optimisation tools (e.g. heatmaps, session recording) beyond what Troopod uses internally.
⚠️ Dependency on external factors & third-party plugins
Performance/Speed: Third-party apps/plugins impact site speed and are outside our control, so we can only optimise up to a point. We'll share a plugin impact report flagging the biggest culprits; acting on it is a shared call.
CRO/Conversions: Conversions depend on traffic quality, volume, product, pricing, competitors, ad spend consistency among many factors and not just the website. We'll optimise the page fully for conversion, but absolute numbers can't be guaranteed.
05 · Team & Resources
Your website growth team
Four specialists across strategy, engineering, and conversion, assigned to this engagement from kickoff through sign-off.
PC
Senior Product Consultant
Strategy & Direction
Owns the engagement end to end: sets priorities across the scopes in play, arbitrates trade-offs, and holds the quality bar on every deliverable.
CRO
CRO Consultant
Conversion Strategy
Runs the CRO audit, ranks every fix by expected impact, and reports conversion movement against the agreed baseline.
DEV
Developer
Performance & Implementation
Builds the performance and CRO changes on a duplicate theme, then runs QA across mobile and desktop ahead of go-live.
CTO
Chief Technology Officer
Technical Oversight
Provides technical oversight across the scopes in play, reviewing the fix strategy and holding the bar on Shopify implementation quality.
How the engagement runs
01
Kickoff and access
Priorities confirmed across strategy, CRO, and tech, and the pre-revamp baseline recorded. Shopify admin, theme, analytics, and heatmap access handed over so the audit on each scope taken can begin immediately.
02
Parallel audits
Where both scopes are taken, the CRO audit and the technical performance audit run simultaneously, one surfacing fixable conversion issues, the other ranking what is costing the most load time.
03
Roadmap and diagnosis
CRO findings are ranked by expected impact and effort, then sequenced into a delivery plan. Performance issues are traced to the root causes behind LCP and TBT.
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Implementation
Every fix is built and tested on a duplicate theme. Each scope passes through its agreed review cycles before anything touches the live store.
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QA, go-live and sign-off
Manual QA across mobile and desktop, then before/after PageSpeed, the third-party app report, and A/B conversion results. Changes ship only on written confirmation from Sammmm.
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Continuous optimisation
Experiments continue per the roadmap and live data. Performance re-audits run under the retainer, for as long as it runs.
06 · Assets Required
What we need from Sammmm
Access and inputs needed from Sammmm's side. Anything missing at kickoff delays the audit and shifts the timeline with it.
At kickoff
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Shopify admin access - theme editor, app list, and integration credentials.
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Shopify plan/tier confirmation - whether the store is on Shopify Plus or standard.
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Analytics access - GA4 and Google Tag Manager, so the baseline reflects real traffic.
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Heatmap access - existing tool (e.g. Hotjar, Clarity), or approval to set one up.
Through the engagement
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Brand assets & guidelines - for visual, microcopy, or UI tweaks in the CRO fixes.
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Creatives & content - product imagery, video, or copy for the revamped PDP, unless separately scoped.
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Single point of contact - one stakeholder for review rounds and sign-off.
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Regular written sign-off - approval on each cycle's proposed changes before implementation.
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App/tool decisions - which third-party apps can be optimised, replaced, or removed.
07 · Next Steps
How we get started
What happens between written sign-off and delivery beginning. Full terms and conditions are set out in the signed agreement, not in this proposal.
01
Sign off on this proposal
Written confirmation from Sammmm on the scope and commercials selected.
02
Agreement signed
A formal services agreement is executed, covering the full terms and conditions: engagement term, payment schedule, notice periods, IP ownership, confidentiality, and governing law.
03
Advance received
Invoicing follows the agreement. Access is shared and kickoff is scheduled once payment clears.
04
Success metric agreed
The Senior Product Consultant and CRO Consultant align with Sammmm on the metric that defines success, and the baseline it is measured against.
05
Delivery begins
Each scope taken begins and runs as set out in Team & Resources, in parallel where both are commissioned.
08 · Why Troopod
100+ brands. Real results.
The best growth strategies, coupled with AI speed.
100+
Brands and agencies powered
Full Stack
Strategy, Execution, Optimisation
10x Faster
TrooAI agents, faster execution
Backed by operators at
Amazon
Walmart
Shopify
Relay Commerce
AngelList
Powering Tanishq, Colgate, BSC, Essor Group, Fableroom, Urban Harvest and 100+ more.
The Trooteam
Operators who have massively scaled Consumer brands
10+ years each in growth, product and tech, building billion-dollar consumer brands from scratch.
Neeraj Joshi
CEO @ Troopod
Early product at Spinny
($2B giant)
($2B giant)
Built an internal CRM that improved team efficiency by 10x.
Rahul Bhola
CTO @ Troopod
Tech @ Lenskart
($6B giant)
($6B giant)
Built a backend retail system that scaled to 10M+ customers.
Vinit Singh
CBO @ Troopod
Early growth at Spinny
($2B giant)
($2B giant)
Driving growth for 100+ consumer brands at Troopod.
See it in action
Browse case studies from brands Troopod has worked with.